Co-Founder I Principal Consultant.
Alejandro Trinidad-Flores is a former Regional Marketing Manager at Amgen, strong marketing consultant, and seasoned project manager, with international experience working for pharmaceutical companies, and leading cross-functional teams in Latin America and Intercontinental Region, with a track record of positive results.
Alejandro has solid experience launching products and new indications in co-promotion with multinational companies, (Amgen – GSK) and (Eli Lilly - Boehringer Ingelheim) for blockbusters, Prolia and Cymbalta.
Having held numerous Marketing Manager roles, he is familiar with commercial strategies, project management, and best practices with pharmaceutical companies. In addition, Alejandro holds an MBA from the Anahuac University, a bachelor’s degree in Marketing and a Digital Marketing Certification from Columbia Business School.
Amgen Inc. Thousand Oaks, CA. 2017-2019
Regional Marketing Manager, Intercontinental Region.
Responsible for leading the development and execution of marketing strategies in the Intercontinental Region for oncology and hematology assets (Filgrastim Franchise and Nplate) in collaboration with regional partners in 21 countries (Canada, Latin America, Turkey, Middle East & Africa), supporting 14 Marketing Managers and 8 Business Unit Directors to ensure strategic and financial goals.
Amgen Inc. Thousand Oaks, CA. 2016-2017
Commercial Project Manager, LATAM Region.
Accountable for the commercialization of Amgen portfolio in partnership with Latin-American Distributor Markets in a licensing model in 8 countries (Argentina, Chile, Peru, Ecuador, and Central America), to propose growth opportunities, support demand generation, estimate potential sales, monitor performance, propose, and manage the regional budget and ensure adherence to compliance.
Amgen. Mexico City, Mexico. 2012-2016
Product Marketing Manager.
Recognized for leading the launch of Prolia in Mexico in 2012 in co-promotion between Amgen and GSK until the brand became the market share leader in 2016 (Private Segment in DOTs) with the highest Evolution Index and awarded in 2015 as Marketer of the Year.
Almirall. Mexico City, Mexico. 2011-2012
Product Marketing Manager.
Accountable for marketing strategies and tactical plans for respiratory system brands, focused on marketing plan, market research analysis, opinion leader engagement, product positioning, communication campaigns and development of marketing materials in collaborations with cross-functional teams and external vendors.
More Pharma. Mexico City, Mexico. 2009-2011
Senior Marketing Manager, LATAM Region.
Responsible for marketing strategies for infectious disease and obesity brands in Latin America (Mexico, Central America, and Caribbean Region), in a start-up company focused on initiatives to support performance of mature brand after loss of exclusivity.
Eli Lilly and Company. Mexico City, Mexico. 2007-2009
Product Marketing Associate.
Accountable for launching Cymbalta in the indication of Fibromyalgia in co-promotion between Eli Lilly and Boehringer Ingelheim that resulted in sustainable growth, and long-term performance.
Eli Lilly and Company, Mexico City, Mexico. 2003-2007
Member of the neurosciences sales team that launched Strattera in 2003 and recognized as #1 market share territory for 3 consecutive years.