Co-Founder I Project Consultant.
Alejandro Trinidad-Flores is a former Regional Marketing Manager at Amgen, strong marketing consultant, and seasoned project manager, with + 18 years of experience working for pharmaceutical companies, and leading cross-functional marketing teams in 21 countries (Canada, LATAM, Turkey, Middle East and Africa), with a track record of positive results.
Having held numerous Marketing Manager roles in pharmaceutical companies, he is very familiar with commercial strategies, project management, and best practices in the pharmaceutical industry.
In addition, Alejandro holds an MBA from the Anahuac University, a bachelor’s degree in Marketing and a Digital Marketing Certification from Columbia Business School.
Amgen Inc. Thousand Oaks, CA. (2017-2019)
Responsible for leading the development and execution of marketing strategies in the Intercontinental Region for oncology and hematology assets (Filgrastim Franchise and Nplate®) in collaboration with regional partners in 21 countries (Canada, Latin America, Turkey, Middle East & Africa), supporting 14 Marketing Managers and 8 Business Unit Directors to ensure strategic and financial goals.
Amgen Inc. Thousand Oaks, CA. (2016-2017)
Accountable for the commercialization of Amgen portfolio in partnership with Latin-American Distributor Markets in a licensing model in 8 countries (Argentina, Chile, Peru, Ecuador, and Central America), to propose growth opportunities, support demand generation, estimate potential sales, monitor performance, propose, and manage the regional budget and ensure adherence to compliance.
Amgen. Mexico City, Mexico. (2012-2016)
Recognized for leading the launch of Prolia® in Mexico in 2012 in co-promotion between Amgen and GSK until the brand became the market share leader in 2016 (Private Segment in DOTs) with the highest Evolution Index and awarded in 2015 as Marketer of the Year.
Almirall. Mexico City, Mexico. (2011-2012)
Accountable for marketing strategies and tactical plans for respiratory system brands, focused on marketing plan, market research analysis, opinion leader engagement, product positioning, communication campaigns and development of marketing materials in collaboration with cross-functional teams and external vendors.
More Pharma. Mexico City, Mexico (2009-2011)
Responsible for marketing strategies for infectious disease and obesity brands in Latin America (Mexico, Central America, and Caribbean Region), in a start-up company focused on initiatives to support performance of mature brands after loss of exclusivity.
Eli Lilly and Company. Mexico City, Mexico (2007-2009)
Accountable for launching Cymbalta® in the indication of Fibromyalgia in co-promotion between Eli Lilly and Boehringer Ingelheim that resulted in sustainable growth, and long-term performance.
Eli Lilly and Company. Mexico City, Mexico (2003-2007)
Member of the neurosciences sales team that launched Strattera in 2003 and recognized as #1 market share territory for 3 consecutive years.